Patient and public insight

YHPHO has become part of Public Health England, joining its Knowledge and Intelligence Team (Northern and Yorkshire).

This page is an historical archive only.

YHPHO is involved in the gathering, analysing and reporting of information which can be used to generate insight, in two separate and related areas:
  • Social marketing/behaviour change
  • Patient experience

Social marketing/behaviour change

Supporting programmes in Yorkshire and the Humber

YHPHO has contributed to the scoping stage of a number of regional and local projects using social marketing and behaviour change principles. We have also run training courses on Insight for Health Intelligence staff in the region.

Insight Hub

The purpose of the Insight Hub is to enable organisations within the region to access and share more effectively and cost-efficiently, information which can be used to generate insights into health-related attitudes and behaviours. This includes the traditional data sources associated with the PHO and is expanding to cover other areas such as qualitative research, surveys and segmentation tools. The Hub will support the early scoping stages of projects in the areas of social marketing and insight-led commissioning.
The Hub includes resources from the Yorkshire and Humber Social Marketing Forum, previously the materials were only available on a restricted-access Team Area. The Social Marketing Forum was discontinued in December 2010 and a Transition Group subsequently set-up to ensure that the principles and best practices of social marketing and behaviour change were maintained in the move to new commissioning arrangements. Useful materials from the Team Area have now been migrated to this open-access area of our website – these consist in the main of presentations on various projects, organised by subject area:

Public Health

Register of research reports
Qualitative research projects conducted across the region have been gathered together. Many of these can be accessed directly through the NSMC’s One Stop Shop (see below); for others or to suggest projects you would like to add contact Scott Anderson.

Useful contacts
A number of the people who are active in Social Marketing across the region have agreed to act as sources of advice.

Further resources
    National Social Marketing Centre

    The NSMC provides access to:
    Showcase – a collection of fully-researched case studies
    Planning guide and toolkit – a practical planning guide to help develop and deliver effective solutions to behavioural challenges
    Value for Money tools - a suite of online tools to help calculate the value for money of social marketing and behaviour change programmes.
    One Stop Shop – a database of unpublished research reports, mainly qualitative. This includes not only national research but around 50 projects from within Yorkshire and the Humber.
    Online training: seven modules available free to NHS staff until March 2012.

    Access the resource
    Institute of Social Marketing

    Established in 2004-5 at the University of Stirling, as a joint venture with the Open University.

    Access the resource
    Healthy Foundations

    Healthy Foundations is an over-arching attitudinal and behavioural segmentation that spans all the main public health issues. Full qualitative and quantitative reports are available on the NSMC One Stop Shop. Additional material is available on request from Scott Anderson:
    Golden questions – a set of questions which can be added to a local survey to identify which HF segment an individual belongs to, together with the allocation algorithm.
    Synthetic estimates of proportions of HF segments by PTC.

Strategic documents

Patient experience

One of the key strands of work for Yorkshire and Humber Quality Observatory (YHQO) is developing expertise in the gathering, reporting and use of patient experience data, and also patient reported outcome measures (PROMs).

Last Updated: Monday, 8th December 2014

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